The Body Shop was founded in 1976 on the principal of creating social change (It was one of the first companies to prioritize natural, cruelty-free and ethically-sourced ingredients in 1976), however it’s gone through several owners since then, and most recently was bought by a private equity firm in late 2023.

Shampoo and conditioner bars are essentially just that - shampoo and/or conditioner in bar form.

The argument in favor of bars is essentially that liquid shampoo and conditioner is 80% water, so by removing the water you have a product that’s undiluted, lasts longer, and can be completely plastic free. Plus the smaller packaging means it costs less to ship which means less carbon emissions.

Seventh Generation is a well known household cleaning brand and originally started as a mail-order catalog business that specialized in energy-, water-, and resource-saving products. The name is a reference to a philosophy which says “in our every deliberation, we must consider the impact of our decisions on the next seven generations.”

Now I don’t want to burst your bubble, BUT has anyone else noticed how rampant greenwashing is? I’ve been seeing it everywhere lately, and these companies need to be held accountable for misleading marketing practices. While we aren’t going to get into THAT today - I do want to take a moment to help you know how to spot greenwashing when you’re out and about.